Remember the days you used to call a travel agent to book that annual family holiday, business trips or just a quick get-away? Your favorite travel agent knew you, your preferences and would even call you “great deal” on occasion. Click here on It is Always Better to Be Insured – Reality Paper
Where are today’s travel agents? Well, the traditional travel agent is one species that is almost extinct. From 1996 to 2006, travel agents saw air travel commissions, their historic “cash cow,” all but vanish; going from 61% of their income to 7% of their income. Why? For what? Websites such as Travelocity.com and many other similar sites do-it-yourself and the internet. Travel agents who had not adapted have gone out of business. By the way, the agent is still in business that called you with the promotional deal or gave you the seat in the exit board.
Today, with the increasing number of quoting and information sites for online insurance, insurance agents are about to fight the same battle for survival that travel agents faced-and lost-ten years ago. Luckily, insurance brokers also have scope to reach out to their customers and consumers and escape the same situation the travel agent was looking for. However, insurance brokers have a fairly narrow window between policy shifts, legislative regulations and, most significantly, customers who choose to manage some of their electronic transactions to proactively build their web presence.
We know online customers of all ages-buying, researching, banking and networking. We do recognize that the ‘silver surge’-the huge wave of aging boomers over the next ten years-is getting increasingly relaxed undertaking more of their online activities. If insurance agents do not adapt quickly, they will lose a big opportunity-communicating online with clients and prospects. Why is that so significant? Because trending research shows buyers are going online to validate who they do business with. As a result, if an insurance agent does not have a website of high quality, there is a good chance that they will lose the customer too.
A website-building platform that allows you to build, launch, and customize a professional website in minutes is one of the best solutions for independent insurance agents, small agencies, and insurance brokers. The advantage of such a platform is that the agent need not have any technical expertise and can start directing customers and prospects to their website immediately.
Agents who do not have a strong Internet strategy in place today run the risk of losing their clients in the near future. It’s not enough to just put your logo on a quotation engine. Having a website of high quality is a critical piece of the toolkit which agents need to succeed.